Drone Horizons Privacy Notice

At Drone Horizons, your privacy is important to us, and we are committed to protecting your personal data. This privacy notice outlines how we manage your personal data when you visit our website, including details about your privacy rights and how the law protects you.

1. Important Information and Who We Are

Purpose of This Privacy Notice

This privacy notice explains how Drone Horizons collects and processes your personal data through your use of our website, including any data you provide when you sign up for our newsletter, purchase a service, or participate in a competition.

Our website is not intended for children, and we do not knowingly collect data relating to children.

Controller

Drone Horizons is the controller responsible for your personal data (referred to as “Drone Horizons”, “we”, “us” or “our” in this privacy notice).

We have appointed a data privacy manager who is responsible for overseeing questions related to this privacy notice. If you have any questions, including requests to exercise your legal rights, please contact the data privacy manager using the details below.

Contact Details:

• Full name of legal entity: Drone Horizons
• Email address: general@dronehorizons.co.uk
• Telephone number: 07479656692

You have the right to file a complaint at any time with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). However, we would appreciate the opportunity to address your concerns before you approach the ICO, so please contact us first.

Changes to the Privacy Notice and Your Duty to Inform Us of Changes

This version was last updated on 1st July 2024. Previous versions can be obtained by contacting us.

It is crucial that the personal data we hold about you is accurate and current. Please keep us informed of any changes to your personal data during your relationship with us.

Third-Party Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy notice of every website you visit.

2. The Data We Collect About You

Personal data refers to any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store, and transfer different kinds of personal data about you, including:

• Identity Data: first name, last name, username or similar identifier, marital status, title, date of birth, and gender.
• Contact Data: billing address, delivery address, email address, and telephone numbers.
• Financial Data: bank account and payment card details.
• Transaction Data: details about payments to and from you and other details of services you have purchased from us.
• Technical Data: internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Profile Data: your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
• Usage Data: information about how you use our website, products, and services.
• Marketing and Communications Data: your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses.

If You Fail to Provide Personal Data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with services). In this case, we may have to cancel a service you have with us, but we will notify you if this is the case at the time.

3. How Is Your Personal Data Collected?

We use different methods to collect data from and about you including:

• Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:

  • Apply for our services;
  • Create an account on our website;
  • Subscribe to our service or publications;
  • Request marketing to be sent to you;
  • Participate in a competition, promotion, or survey;
  • Give us feedback.

• Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. Please see our cookie policy for further details.

• Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties and public sources as set out below:

  • Technical Data from analytics providers such as Google based outside the EU;
  • Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register based inside the EU.

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us or selecting the unsubscribe option on any marketing email you receive.

Purposes for Which We Will Use Your Personal Data

We have set out below a description of all the ways we plan to use your personal data, and which legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Purpose/Activity	Type of data	Lawful basis for processing including basis of legitimate interest
To register you as a new customer	(a) Identity, (b) Contact	Performance of a contract with you
To process and deliver your order including: (a) Manage payments, fees, and charges, (b) Collect and recover money owed to us	(a) Identity, (b) Contact, (c) Financial, (d) Transaction, (e) Marketing and Communications	(a) Performance of a contract with you, (b) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy, (b) Asking you to leave a review or take a survey	(a) Identity, (b) Contact, (c) Profile, (d) Marketing and Communications	(a) Performance of a contract with you, (b) Necessary to comply with a legal obligation, (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences	(a) Technical, (b) Usage	Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business, and to inform our marketing strategy)

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

Promotional Offers from Us

We may use your Identity, Contact, Technical, Usage, and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us, purchased services from us, or provided us with your details when you entered a competition or registered for a promotion, and in each case, you have not opted out of receiving that marketing.

Third-Party Marketing

We will get your express opt-in consent before we share your personal data with any company outside the Drone Horizons group of companies for marketing purposes.

Opting Out

You can ask us or third parties to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us at any time